Hosting an online event is a great way to Host an Event get your brand out there. especially during lockdown and quieter months.
You might not feel comfortable giving away tips on how you do what you do. But don’t think others won’t need you anymore after you’ve shared your expertise. Read what we wrote on the paradox of generosity, and you’ll see what we mean.
Events are a great way to expose your business to potential new clients and should definitely form part of your marketing plan. Due to lockdown and stringent social distancing measures that we don’t see going away anytime soon, we recommend that you try online platforms such as Zoom, Instagram or Facebook Live streams and Google Hangouts.
Once lockdown has ended and everything is back to normal, you could also host a MeetUp as another way to get more involved in the iraq email list community. MeetUps are free gatherings that you can use to build positive relationships with clients. They also improve your visibility in the community.
Lastly, teaming up with other businesses in your field is a great way to make connections. You can host an online event with them that reaches your mutual clients. Make sure you have a dynamic speaker with interesting topics to get people excited about what you do and the thought of working with you.
3. Get your clients marketing for you Host an Event
Word of mouth is still one of the most powerful tight marketing budget tools. But how do you get those mouths talking? Referrals are a great starting point and are great on a small marketing budget. If you offer fantastic services, you should find that your clients just keep on introducing you to other possible clients and help with marketing on a budget. If things are quiet on this front, you might need to address your customer experience and customer service:
- Check your customer experience – what is it like to be your customer? More importantly, do you know who your customers conditions accessibility knowledge ge are? If you say ‘everyone who doesn’t have my product is a potential customer’ then just give yourself a smack on the back of your head. You need a marketing strategy session to identify your target markets or you’re going to waste a lot of money targeting the wrong people or mass markets
- Check your website’s usability – are people frustrated or delighted with your website? Are you losing money through your website? People want to buy from your website, but can they? These questions are foundational to your marketing strategy. strategy might not seem important to you, but what if I told you that customers decide on you or your competitor based on brand and brand alone? If you don’t have a clear brand, how will they pick you? They will then look for the lowest price, and you don’t want that to be your business.
Is it easy to do business with you? I have a few thoughts on that… we need to make it really easy to do business with us as South African small businesses.
4. Don’t underestimate the power of email
Email marketing is one of the most powerful marketing strategy tools around as it is practically free and nearly everyone has an email address.
I recently hosted an online webinar on email marketing; if you do it right, you won’t become a spammer.
When it comes to email marketing, there are a few golden rules:
- Don’t only talk about yourself and your services
- Create lots of interesting content that you send out monthly
- Only send emails that address your customers’ needs
Everything you do should be geared towards gathering email addresses from prospects:
- Create an ebook or white fax marketing paper for them to download from your website, how-to guides are great for this – and ask for their email address in exchange so that you can keep them updated with events, new products and services
- Create lead generation campaigns encouraging people from across various platforms (email, web, paid ads, banner ads, social media, etc) to fill out these forms
- Send out monthly mailers to remind your clients about events, specials and other valuable information they can benefit from. MailChimp is great for this. Test your emails on a small
5. Get on Page One of Google
Search Engine Optimisation (SEO) is unbelievably powerful. You want to be on page one of Google.
There are simple ways to do great things for your marketing plan without breaking the bank. So put down that pencil or red pen, grab a cup of coffee and get to work!