As hard as it may be, it’s time to tie your Kill your Darlings favourite marketing methods to a raging funeral pyre, and go full Stannis. R.I.P. Shireen.
Sometimes we need to sacrifice the things that we love, in order to get the results that we desire. You may have an article that you love and have slaved over for weeks, but there’s just something not quite right about it. Or you have a favourite marketing channel that you have used your whole career, but lately it hasn’t been producing positive results. At this point, it may be time to kill your darlings.
Some marketers only use the sweden email list channels they are comfortable with, and avoid the ones they don’t understand. But, it’s really about the channels that your customers use, not the ones you are comfortable with.
So take the time to test and try every channel until you find the ones that work. And like GRRM, kill the ones that aren’t working for you, even if they are your darlings.
5. Golden Threads Kill your Darlings
Like GRRM you need a central theme and a few Golden Threads that pull through everything you do, and bind everything together, just like the various theories (it must be R+L = J).
Create an annual marketing calendar and set up monthly themes for your marketing strategy. This will help to integrate your marketing where personal trust and reputation channels across your chosen platforms and make it easier to keep people interested for a longer time. Plus it will give your marketing more structure than a Riverrun trebuchet.
6. There is no Marketing Dragon Glass
6. There is no Marketing Dragon Glass.Unlike the dragon glass that slays the white walkers with one thrust, with digital marketing there isn’t a ‘silver bullet’ that will magically bring you customers the minute you employ it.
I remember thinking to myself, once that press release goes out, the floodgates will open and the customers will flood me with calling list business. But alas, like Jon Snow pleading for an army to follow him into war, getting clients to buy from you is a long, hard road and there’s really no shortcut.
The more tools you use and the more platforms you use, the better your chances of success.
Just like GRRM you can’t give up half way just because it’s difficult. GRRM is known for taking forever to finish his books (we are still waiting for The Winds of Winter, George), but in the end, he always produces a piece of brilliance.
As a marketer you know how much hard work goes into getting social media engagement and sales from all your efforts. Stick it out. Your marketing efforts are like a giant snowball leaving Winterfell, gathering snow as it goes. Don’t give up before it has time to reach critical mass.
Find out more about the author: Dylan Kohlstdt.
Imagine Jon gave up at the first obstacle he encountered. Because he overcame the extermination of his family, an army of white walkers, death, and now Ramsay Bolton and his starving hounds, he was able to take back Winterfell.
In the same way, since you’ve worked so hard for so long, it will all come together in the end.
Stay nimble, humble, keep customer service paramount and you’ll find yourself feasting with King and Crown in this Game of Thrones