Now fast forward to today, where almost everyone has a smartphone and they rely heavily on them 8 Digital Marketing. Did you know that use their phones to help them make a decision about an in-store purchase?
The constantly evolving world of technology means that marketing trends are also always changing.
Keep on reading, to discover how these 8 digital advertising trends are redefining the digital marketing industry.
1. Social Media
Digital marketers need nigerian phone number data to stay on top of trends and the latest technologies in order to stay relevant. So where to begin? Social media!
Figures show that almost half the world’s population, , are on some sort of social media. That’s a lot of potential customers that you can reach for a minimal cost.
But with so many businesses already infiltrating the social sphere, how can you stand out?
Utilize all available social media benefits, such as paid ads, regularly updating your profiles and interacting with your customers.
But also, make sure you stay up to date with the latest social media releases, such as new features that make your audience’s lives easier. I.e. chatbots that can assist your customers at all times.
2. Digital Advertising
Digital advertising is so how to integrate your channels with hubspot popular because of consumer behavior. People are spending more time online than ever and so to target your audience, you must also have a great presence online.
There are a number of advertising options available, such as PPC, social media ads, and Display Ads. Experiment with which option is best for your business.
3. Voice Search
According to ComScore, by 2020 50% of all searches will be . The rise of Alexa and Siri, are increasingly making it easier for people to complete searches.
How do you accommodate for this marketing trend? You need to ensure your SEO strategy is tailored for voice search.
The sooner you do this the better because voice searches often only pull up one or a few websites; so get ahead of your competition now.
4. Influencer Marketing Trends
Your customers want a brand phone number spanish that they can trust. They want an authentic brand that doesn’t shove advertising in their face. Instead, they want real products used by real people.
Enter the world of influencers, similar to reviews, influencers can explain why a customer should use your products/services.
Influencers often have huge social media followings, these followers are the people you want to target. Although influencers can be expensive, it can be one of the most effective marketing techniques at your disposal.