2. Online advertising in the craft sector: Google Ads for immediate inquiries
Do you need new business immediately? Then search engine advertising for the trades is the fastest and most direct way to generate protect sender reputation specific inquiries. With Google Ads for tradespeople, you reach exactly the people who are actively searching for your services at that very moment. Whether someone googles “burst pipe emergency service Berlin” or “tiler for bathroom renovation Hamburg,” your ad will appear where demand arises: at the top of the search results, even before the organic results.
This ensures maximum visibility at exactly the right moment. And the best part: You only pay when someone actually clicks on your ad. So, instead of investing in reach that might not be worth it, you’re investing in genuine, interested visitors. This makes Google Ads a particularly efficient tool for acquiring new customers in the trades – with no wasted advertising and complete cost control.
The effect is even stronger when you combine Google Ads with a targeted SEO strategy. While SEO ensures your long-term, stable search results on Google, advertising brings you quick results – ideal for bridging order lulls, for seasonal offers, or for the targeted promotion of new services. This way, with clear planning, you can achieve both short-term inquiries and sustainable growth.
3. Social Media in the Crafts Industry – Building Digital Visibility and Trust
Social media for tradespeople? Yes, absolutely – and not fax marketing as a gimmick, but as a real opportunity to gain visibility, build rapport, and stand out from the competition. Platforms like Instagram , Facebook , or even LinkedIn for tradespeople are ideal for showcasing exactly what your target audience is truly interested in: real people, real projects, and real craftsmanship.
Especially in the skilled trades, trust is built through insights into everyday life. Social media enables precisely this – in a simple and authentic way. Whether you present before-and-after results, provide insights into ongoing construction sites, or introduce your team: you make visible what your company stands for. Short videos of work processes or interviews with your employees often have a stronger impact than any glossy flyer. They create closeness, credibility, and, incidentally, strengthen your employer branding for successful.
Social media marketing for tradespeople is an important part of digital communication today. It helps you stay top of mind with existing customers and gain new leads through recommendations or targeted content. It’s important that you post regularly, remain authentic, and, above all, respond quickly to comments and messages – because this is where the personal connection that makes all the difference today is built.