You no longer need to hope and pray that Unwrap social media clients happen upon your website. Social media is here to help you find new clients and remind your past customers about your awesome services. Depending on what your marketing plan aims to achieve, you can redirect your customers to your social media pages or your website.
Social media can do the following for your business Unwrap social media
- Increase likes or followers on your page – this exposes your business and content to new people
- Increase conversations and engagement with your content
- Encourage customers to create india email list their own content – effectively becoming your brand ambassadors
- Encourage people to share your content – this exposes your brand to a bigger audience
- Set up lead generation campaigns that get people to fill out their email addresses – this is brilliant for customers who want a constant flow of lead.
The top social media platforms used by South Africans, in order of popularity:
Facebook hands down, then, to a lesser extent, YouTube, Twitter, LinkedIn and Instagram, to name a few. All you need to do is pick one or two of these that you customers use (not necessarily the ones you are most comfortable with!) and figure out how to work them well. Look at what your competitors are doing and which posts get the most engagement. Then spend a few hours on these channels every day until you ‘get it’. This is one the most cost effective ways of marketing on a budget.
Publishing regular content on these platforms that is interesting and informative, not hard sell, can be a highly effective way of growing your start backlink guidelines and business’s reach. And it won’t hurt you marketing budget.
Social media can be inexpensive to execute, but it is time consuming. Make sure you have a comprehensive marketing plan and target market. Know which markets you want to reach and what’s important to them before you start.
2. Host an Event
Hosting an online event is a great way to get your brand out there, especially during lockdown and quieter months.
You might not feel comfortable giving away tips on how you do what you do. But don’t think others won’t need you anymore after you’ve shared your expertise. Read what we wrote on the paradox of generosity, and you’ll see what we mean.
Events are a great way to expose your business to potential new clients and should definitely form part of your marketing plan. Due to lockdown fax marketing and stringent social distancing measures that we don’t see going away anytime soon, we recommend that you try online platforms such as Zoom, Instagram or Facebook Live streams and Google Hangouts.
Once lockdown has ended and everything is back to normal, you could also host a MeetUp as another way to get more involved in the community. MeetUps are free gatherings that you can use to build positive relationships with clients. They also improve your visibility in the community.
Lastly, teaming up with other businesses in your field is a great way to make connections. You can host an online event with them that reaches your mutual clients. Make sure you have a dynamic speaker with interesting topics to get people excited about what you do and the thought of working with you.
3. Get your clients marketing for you
Word of mouth is still one of the most powerful tight marketing budget tools. But how do you get those mouths talking? Referrals are a great starting point and are great on a small marketing budget. If you offer fantastic services, you should find that your clients just keep on introducing you to other possible clients and help with marketing on a budget. If things are quiet on this front, you might need to address your customer experience and customer service:
- Check your customer experience – what is it like to be your customer? More importantly, do you know who your customers are? If you say ‘everyone who doesn’t have my product is a potential customer’ then just give yourself a smack on the back of your head. You need a marketing strategy session to identify Unwrap social media your target markets or you