1. Digitalization as a challenge and opportunity for the skilled trades
Digitalization is changing uk whatsapp number data all industries – and the skilled trades are also heavily affected. Craft businesses face special challenges that go The 5 biggest challenges beyond the typical digitalization issues. With limited resources and skilled workers , it is often more difficult to invest in technology and switch to digitalized processes while maintaining day-to-day operations. However, this is essential for effective marketing in the skilled trades
. At the same time, digital processes and tools offer the skilled trades considerable opportunities : They enable greater efficiency , better customer communication and optimized resource planning . But to benefit from these advantages, it is crucial to identify the specific hurdles and develop targeted solutions that are right for the company.
In the following sections, we highlight the five biggest challenges that craft businesses often face. Using practical solutions, we explain how successful digitalization can be achieved – and how companies can then even take the step towards automation to secure their long-term competitiveness.
2. Challenges and solutions in detail
Challenge 1: Skills shortages and skills gaps
The shortage of skilled the role of social media in customer loyalty workers is particularly pronounced in the skilled trades sector. Many skilled workers have little to no experience with digital tools or show little interest in continuing education in these areas. This leads to a shortage of qualified personnel needed to implement and use new systems.
If you want to find the right employees in the trades , active online advertising is the most effective and fastest way.
If you want to close the skills and competency gaps, invest in digital education and training . One approach is to offer internal training programs that include practical training in digital applications. At the same time, a strong focus on employer branding —for example, by presenting the company as an innovative employer—helps attract new talent. Partnerships with vocational schools and institutions can also contribute to promoting digital skills in the skilled trades.
Challenge 2: High investment costs and ROI uncertainties
Digital systems such as ERP solutions, scheduling, and CRM systems often involve high acquisition costs . Implementation represents not only a financial investment but also a time commitment that can disrupt regular operations. The uncertainty about whether these investments will pay off in the long term deters many companies.
A detailed cost-benefit analysis cyprus business directory is crucial to visualize the investment’s potential. Scalable solutions that allow you to start with simple tools like digital time tracking or appointment management are particularly interesting for craft businesses. This allows for rapid savings through initial digitalization steps, which can quickly amortize the investment.
Numerous funding programs support craft businesses with investments in digitalization. From ERP systems to digital order management – an overview of suitable funding options can be found on the websites of the Chambers of Crafts and State Funding Institutes.
In addition, we also offer support in selecting and examining suitable funding for companies in Mecklenburg-Western Pomerania .