Recently, the number of companies engaging in content marketing is increasing. However, when talking to marketers from various companies, many of them are worried that despite putting effort into content creation, they are not getting the results they hoped for.
The results are directly related to revenue, such as conversions and MQLs. As the world knows that content marketing can lead to increased revenue, the pressure on marketing departments within companies is probably increasing.
The ” Content Matters 2023 Report ” recently released by
WordPress VIP in the United States also found that 82% of marketers stated that “the importance of using content as a revenue driver” is increasing, with the priority rising from 5th place last year to 2nd place.
One of the reasons why content marketing does not lead to revenue is that people often create content randomly. I feel that the quality of content itself is improving overall.
Therefore, in this article, we will explain the basics of a “content map,” which is essential for successful content marketing, and how to create it using our company’s template.
What is a Content Map?
A content map is literally a map of your company’s content.
There’s no clear definition of a brother cell phone list content map in the marketing space, but this definition from HubSpot is helpful:
Map your content
A content map is a plan for delivering the right content to the right people at the right time. A content map takes into account the characteristics and lifecycle stage of the people who will consume your content, so that the type of content you provide is more relevant to their needs.
What is the difference between a content map and a site map?
Content maps are often confused with site maps.
A sitemap is a map that shows the structure of your entire website, primarily to make it easier for search engines to find and understand your content. Simply put, it’s like a blueprint or map of your website.
It is part of SEO internal how to use hubspot workflows for efficient time management strategy and creating a proper sitemap helps search engines understand your pages and reduces the time it takes to index them. In other words, sitemaps are for optimizing SEO and website content design.
A content map, on the other hand, visualizes what content should be and when throughout the entire customer journey, strengthening your content marketing as a whole.
Why is it important to create a content map?
A content map is a way of visualizing a company’s strategy of what content to develop, for which personas, and how to develop it.
Content marketing requires a b2c fax solid overall design above all else. Creating a content map provides the following benefits:
A well-balanced arrangement of content
For example, if you only have a lot of content for the “awareness” stage of your prospects, and little content for the “consideration” stage, you may have a high number of site visitors but a low conversion rate.
Conversely, if you have content for the “consideration” stage, such as case study content, but little content for the “awareness” stage, your ability to attract new potential customers will be .
In my opinion, most B2B companies tend to follow the latter pattern. The majority of their content is in the decision stage, and articles on are mainly at big keywords using pageviews as an indicator.
In this case, the majority of organic traffic at the decision stage will be people you have through existing marketing measures, and at the “awareness” stage, traffic from people with low relevance will increase.