The first time is When should after lead generation (acquiring potential customers).
By qualifying new leads after acquiring them, you can quickly identify those with high intent to buy and begin the right approach.
As we will explain later, lead qualification
Is not something that should be done at a specific stage in the buying process. It can be done at any point in the buying journey.
However, it is to do it once at an early stage in the purchasing journey . The reason is that it is better to identify whether a lead matches your company’s persona as early as possible and whether they are a promising lead, so that you do not waste sales resources.
Therefore, we recommend that you first implement it after lead generation. By narrowing down promising leads early, you can expect to not miss opportunities to convert them into sales opportunities and to improve sales efficiency.
Regular evaluation during the lead nurturing process
Lead qualification can also be done as a periodic evaluation during the lead nurturing process.
A prospect’s interest and behavior change over time. For example, they may have only a slight interest in a product or telegram number list service when they first information, or they may have in a webinar by the product provider, which their understanding of how to use the product and their desire to introduce it in their own company.
Therefore, it is to conduct lead qualification periodically during the lead nurturing process. By properly evaluating the lead’s status, updating the results and sharing them with the sales team , you will be able to properly grasp the increase in purchasing intent and make a timely sales approach.
After a marketing campaign or event
It is also to conduct lead qualification after a marketing campaign or event.
For example, conduct lead qualification after marketing activities such as seminars, webinars, exhibitions, etc. From the importance of web accessibility the new leads through these activities, you can identify those with a high purchasing intent and prioritize your sales approach.
It is also important to conduct lead qualification again for leads previously. This is because there may be cases where a lead’s purchase intent was not very high before, but after attending a seminar or webinar.
Considering the data that has been introduced
Several times in this b2c fax article: ” 80% of leads do not convert into sales. However! companies with! excellent! lead nurturing ! processes generate! 50% more leads that convert, ” it is very important to determine “how the intentions of existing leads have .