Here, we will explain the difference between lead qualification and ” lead generation ,” which is often confused with it.
“Lead generation” refers to the effort to generate leads (prospects) in the marketing process.
For example, let’s say you run your own media or blog
You can set up an inquiry form or chatbot on the site and ask potential customers who want to contact you to enter their name, email address, affiliation, job title, etc. This is an example of creating leads, or lead generation.
Lead generation can occur not only through online customer contact points, but also offline. If you exchange business cards with a company representative who is interested in your company at an exhibition or seminar, that is also an example of lead generation.
On the other hand, “lead qualification” refers to the
Process of selecting the middle east mobile number list information of potential customers acquired through lead generation from the perspective of “Is there a high probability that they will proceed to negotiations and conclude a sale?”
The difference between lead qualification and lead nurturing
Next, we will explain the difference between lead qualification and lead nurturing .
“Lead nurturing” refers to the effort of maintaining ongoing contact with generated leads (potential customers) and gradually increasing their desire to purchase products or services.
For example, let’s say a introduction to the instagram algorithm company representative requests information about your company’s products through your company’s owned media. By only obtaining information such as the person’s name, contact information, affiliation, and job title, you cannot yet determine the company representative’s detailed intentions, such as “how interested they are in the product,” “what their intentions are to purchase,” and “how quickly they are considering introducing the product.”
In particular, in the purchasing process of
B2B business, it is difficult to imagine a situation where a deal is hastily at the discretion of the person who first . When a company introduces a new SaaS or similar product, it is generally necessary to b2c fax persuade superiors within the company, with the request, and receive approval before the deal can be .
Therefore, once you have the contact information, it is essential to approach the company, ask about the other party’s level of interest, provide more product and industry information, etc., and gradually increase their desire to purchase, ultimately leading to negotiations and a contract.
The American consulting firm Invesp ‘s
Blog introduces data that states, “80% of leads do not convert into sales. However, companies with excellent lead nurturing processes generate 50% more leads that convert. What’s more, they are able to save 33% on the cost of closing a sale.” This data is also worth paying attention to.