4 Creative If you think that just handing out business cards randomly at events will bring you a return, you’re wrong. In fact, this is something anyone can do.
However, if you really want to stand out and leave a lasting impression of your company, you need a creative approach.
Here we will discover together the most creative ways to distribute business cards, ensuring that you don’t miss out on sales opportunities and connections.
Use storytelling
With storytelling, a business card is no phone number database longer just a card. What is your story? What is the trajectory of your company? How can you connect with the person who will receive the card in an emotional way?
By associating a story or experience with your card, it becomes easy to attract people and get them to contact you. They’re not just getting a random business card, you’ve sold them a story.
Tell your company’s story (or yours):
Before handing out your card, tell a story that connects with the person or organization you want to win over. Tell something about your field of expertise. Tell the story of a customer who was transformed by your company’s solution. Tell a personal story.
The most important thing is to involve the person in the narrative, being friendly and communicative.
Distribute in unconventional places
Don’t limit yourself when it comes to october 2024 news in seo and digital marketing creating opportunities for your business or career. Sometimes, a great connection can happen at the gym or at the restaurant where you eat lunch every day.
Therefore, it is essential that you always have your business card on hand and an open mind to see opportunities everywhere. Be open, talk to people and be genuinely interested in what they have to say.
If you find it interesting, create strategic partnerships with places that your target audience frequents. Cafés, hotels, bookstores, coworking spaces and many others . Use creativity and strategic thinking to reach the right people.
Grab attention with a completely digital business card
Using technological innovations to stand out is always a good idea. This is the case with digital business cards , an online version of the search engine optimization united states america traditional business card. However, they are a thousand times more efficient than their predecessors.
With a digital business card, you can share your information quickly, directly on the other person’s cell phone. For example, they can click on your WhatsApp link and start a conversation right away. This is not possible with a traditional card, giving you a huge competitive advantage.
In addition to this great benefit, there are several ways to share it, such as: QR Code, Link in Bio, email signature, and others. It will always be at hand, allowing you to send it to anyone, at any time , while maintaining professionalism.
Surprise your audience with guerrilla marketing
We live in a world saturated with advertisements and offers for products and services. Standing out creatively is exactly what we are addressing in this article. That is why we cannot fail to mention guerrilla marketing.
This marketing school focuses on being unconventional and creative while spending little. Here are some ideas for how you can do just that:
Cards in everyday products
A good idea is to partner with a business whose target audience is the same as yours or has similar interests. That way, you can distribute your cards along with products they sell, such as coffee cups, snack containers, or napkins.
See how the partner’s product or service connects to yours. Then, find a creative way to deliver their product along with your card, using eye-catching design and phrases.
QR Codes in places where your audience passes through
Place QR Codes that link to your digital card , with eye-catching phrases and designs on stickers or interactive objects. Spread them in places with a high flow of people, especially where your target audience passes by .