Generating new leads is a challenge for every B2B organization that has no definitive solution. After a while! the leads dry up and it can feel like you have already reached the majority of your potential customers. However! be aware that there is no limit to relevant leads! you just haven’t used the right resources yet. By continuously applying the latest techniques! a constant lead flow is created for your B2B organization. In this blog we will tell you more about these new technologies and trends.
Create more insights with AI
In many digital processes! we see that artificial intelligence (AI) can easily ensure greater efficiency and time savings. This also applies to online lead belarus phone number list generation. You can integrate AI bots into your B2B website to automatically track the behavior of potential leads and then! through predictive analysis! gain better insight into which leads deserve more attention. There are often costs associated with using these bots! but the valuable information makes the investment worthwhile.
Account-based marketing (ABM)
What account-based marketing basically means is that the marketing activities are specifically targeted at the most valuable accounts/companies instead of a broader market. The idea behind this technique is quite logical! of course you have more use for a few profitable leads than a large number of time-consuming small leads.
In practice! this goes like this: map out a company that is likely to deliver the best ROI together with the sales team. Then create marketing content that help scout is actually very similar to incorporates the specific pain points and challenges of the organization and make sure that important decision makers see this! for example via a platform like LinkedIn. The personal aspect increases the chance of B2B lead generation in this way many times over.
User-generated content for B2B
In the world of business-to-consumer marketing! companies have known for years that user-generated content is a powerful and efficient way to generate leads. Why pay for expensive influencers when your loyal customers are just as happy to do it for you! right?
Yet we see that B2B organizations often forget to apply user-generated content! while it can certainly be effective for B2B lead generation. For example! make more use of video testimonials! share photos of customers using your product or use employees phone database for a unique ‘About us’ page with video content.
Optimize your B2B website for voice search
Due to technological developments! voice search is increasingly used. It is a way of searching that saves time! especially now that the results are becoming more accurate. By making a few small adjustments to your B2B website! you can make the content more discoverable for voice searches and thus generate more B2B leads.