In our previous blog, we discussed how to set up your B2B Content Marketing strategy and ensure that your content is discoverable. In this blog, we will elaborate on this and explain how to successfully implement your B2B Content Marketing strategy to improve your B2B Lead Generation .
Implementing Your B2B Content Marketing Strategy for Improved B2B Lead Generation
Now that your goals are clear and the content you want to create and publish is detailed in the content calendar, it is time to implement your B2B Content Marketing Strategy that will ensure improved B2B Lead Generation. You will start developing and publishing blogs, cases and e-books, for example. An important aspect of successfully implementing your B2B Content Marketing Strategy is that your content is findable online. You can do this by, belarus phone number list for example, applying methods such as B2B search engine optimization (SEO) , B2B search engine advertising (SEA) and B2B Social media marketing . When you apply these methods correctly, your content, and therefore also your B2B Website, will be easier to find online and you will increase the chance that the target group you want to reach will find your content.
SEO is aimed at improving the online findability of your
B2B Website or B2B Webshop in the search results of search engines such as Google. To successfully apply SEO, it is important to first do a good keyword research in which you investigate which keywords your target group uses when they are looking for what your B2B company has to offer. By correctly processing these keywords in main and subtitles and content in the content you have created, you increase the chance that the mastering marketing kpis: a guide to optimizing your strategies and maximizing results content on your B2B Website appears higher in the search results. What is also important for applying
SEO is the proper setup of your B2B Website
For example, your B2B Website must be easy to navigate, have a low bounce rate (the percentage of visitors to a website who leave a website without taking action), have a fast loading time, contain internal links and be mobile-friendly. In 2023, mobile searches will be responsible for 95% of the total number of searches in Google. of your B2B Website so important.
In addition to using SEO to score high in aero leads Google search results, you can also use SEA. SEA means that you place advertisements in the search results of search engines such as Google. With SEA, you can specifically target keywords that are relevant to your target group. This increases the chance that your target group will click on your advertisement and increases the findability of your B2B website. With SEA, you can advertise very specifically and you have control over how much you want to spend. You can determine how much you pay per day and you can stop campaigns at any time.