- You have to be you when it A new kind of relationship comes to video, because nothing says ‘inauthentic’ quite like someone trying to be someone they’re not.
This should be a relief to you. Are you quiet and not given to many words? Perfect! Are you quirky and slightly strange? Perfect! Are you articulate and slick? Perfect! Just be you. Your staff just want to watch you live the values. They want to be close to you, and nothing does this quicker than video.
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Vision and Values A new kind of relationship
The best way to communicate vision and values is through video. Imagine every morning at 8am, your staff tune in for their daily 1-minute video, showing a minute of your day, and clearly showing you living the values, and belgium email list articulating the vision?
Way more powerful than you talking to them about the vision at a presentation, or putting the values up on the wall. Or even doing an ‘interview style’ video.
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Consistency
Here’s the thing though: once you start, you can’t stop. We usually film all the footage over a day, and then we break it up into snippets for daily consumption.
But the key to relationship building is consistency. You have to feed your followers.
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Passion
One of the main things is, whatever you’re doing needs to excite you. You have to be passionate about it. You have to love your optimal posting frequency for visibility and engagement job, and love the people you serve. If you don’t, it isn’t going to be authentic, and actually might have a negative impact.
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Themes
Let us workshop with you what your themes are, what the topics are that you’re passionate about: let’s focus on that. Your energy will translate into inspiration for your staff.
Believe us, this will grow your calling list customers’ loyalty with proper journey management. This will increase staff motivation and loyalty, all using the humble video platform to spread the awesome message of you.
- The uncut version of you
This part really takes the pressure off. People want real. Think less about the editing and frills, and more about the raw, behind-the-scenes stuff that you think people might not be interested in. What gets people’s attention might surprise you.