Format: or. Aspect ratio: between .: and : to avoid cropping. Text to Image Ratio: Keep text below  of image. Text length: main text characters, title characters, description characters. Additional requirements: Follow specific placement and positioning guidelines to optimize performance.

Popular in the United States

.Video Advertising Video advertising enables businesses to showcase products, services or brands through engaging video content. Pros: Effective for product demos and tutorials Adds dynamics to users’ feeds, thereby increasing engagement it all starts with a great headline Cons: Time-consuming and expensive to create Not suitable for simple messages. Story ads on Story Ads are designed specifically for mobile devices in a full-screen vertical video format that takes advantage of the way users naturally hold their phone.

Positive interaction with the brand

With Stories growing in popularity ( of US users plan to use them more), this format offers more creative freedom. Pros: Allows the use of emojis, stickers, filters, and video effects for a more engaging experience. Ads —— Ads appear in and provide a personalized experience when users see them in conversations.

Have its own title description

This format encourages positive interaction what are the consequences of non-compliance with website accessibility requirements? with the brand. Pros: Effective for small businesses looking to promote local products or services. Carousel Ads — Carousel ads allow businesses to display up to ten images or videos that users can swipe through.

Ads use less data

Each item can have its own title, description sault data or link. Pros: Great for showcasing multiple products or guiding users through a process. Each image can be linked to a specific landing page. Slideshow Ads A slideshow ad consists of – one image or a single video played in a slideshow format.