Marketing for craftsmen means: measurable, digital and sustainable
Many craft businesses try individual Marketing for craftsmen measures step by step: First, they create a new website, then perhaps […]
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Lesson 3: Hire People who are ON-Brand
ve tolerat staff with attitudes that exce Hire People who their talent because I thought they were irreplaceable, but after
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Digitally manage reviews and recommendations
Recommendations have always Digitally manage reviews been crucial in the trades – today, they happen online. Positive reviews on Google
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10 Things I’ve Learned Running My Business
Ten years ago, in 2011, I started Shift ONE Digital from Things I’ve Learned my kitchen table. I’d just been retrenched
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Acquiring new customers in the trades: 6 proven strategies for more orders
What good is the best website if no one Acquiring new customers can find it? With search engine optimization
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The Benefits of Blogging For High SEO Ranking
Build trust and credibility– For this, you have to The Benefits of be consistent, and it does take time, but
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The biggest advantages of social recruiting in the skilled trades
While organic social media The biggest advantages content primarily ensures trust and brand loyalty, social recruiting goes one step further: Here
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Finding apprentices in the skilled trades: How digital recruiting works
The shortage of skilled Finding apprentices in workers has long been a daily occurrence in the skilled trades, and the
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3rd lever: Digitize project communication – avoid addendums and delays
Set up status workflows:Automate customer updates Digitize project communication (e.g., “Roof is on,” “Sampling planned”) directly from HubSpot – personalized
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Digital levers for construction companies in 2025: How to secure your margin despite rising construction costs
Rising construction costs and declining demand will make 2025 the toughest year for many construction companies. Anyone Digital levers for
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Lead generation: The most important strategies and methods
Many companies struggle with customer acquisition. They don’t know where to start. Should they approach people directly, distribute flyers, or
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typos and syntax errors
Good email verification tools catch: obsolete or invalid addresses, spam traps and disposable emails, domains at risk. Why Benelux
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Protect your brand and compliance
Agencies : Manage client campaigns with confidence, knowing you are meeting Nordic data standards . Businesses : position with a
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Why Data Ethics Is Non-Negotiable in the Nordics
The nordic region is known for its forward-thinking.; approach to data privacy. It’s not just about. Following the rules, it’s
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its US ownership raises concerns
Kickbox Kickbox is another US-based tool with an easy-to-use interface and a real-time verification API. It works well with