As this will make it easier to scan. Consider Be sure to format your text correctly using to-the-point headings, short paragraphs, a prominent call to action, bullet points, etc.
Use a conversational tone and maintain a natural canada phone number data flow of content. It shouldn’t feel like information overload, nor should the tone be monotonous or dry.
Your text should be user-friendly. Pay close attention to the readability level of the content you share and make your message direct, friendly and understandable.
Matching your call to action with your copy will encourage your readers to take action.
One of the best ways to stay on top of marketing best practices is to work with a professional copywriter . Moreover, an email marketing expert will help you optimize your results by creating the most compelling copy based on your specific marketing goals and the nature of your target audience.
12. Email Marketing Key Performance Indicators (KPIs)
If you want to be sure that your email marketing campaigns are successfully achieving your marketing goals, you should evaluate the performance in their sense are similar of your email marketing campaigns against the right KPIs (key performance indicators). This will allow you to adjust and change your email marketing strategy, which in turn will help you get the best possible results. Below are some of the most significant KPIs that you can focus on:
open rate : Open rates reflect the effectiveness of your subject line. They show whether the subject line is interesting enough to encourage recipients to open the email. Open rates can be calculate by dividing the total number of emails opene by the total number of emails delivere.
Click-through rate (CTR):
The CTR is a great indicator of whether the content you deliver is engaging your target audience or whether the CTA is meeting your message or not. A higher CTR means that your content is capturing the interest and attention of your subscribers, while a lower CTR indicates the opposite. CTR can be easily calculate by dividing the total number of clicks by the total number of emails delivere.
Conversion Rate
In addition to the effectiveness of your call to material data action and email copy, conversion rates also show how useful your landing page is. Since it is typically linkd to revenue, which in turn links it to your ROI (return on investment), conversion rates also represent the percentage of subscribers who manage to complete the target action, i.e. make an actual purchase.