The 5 biggest challenges of digitalization in the trades and how to overcome them
1. Digitalization as a challenge The 5 biggest challenges and opportunity for the skilled trades2. Challenges and solutions in detail3. […]
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Lead generation methods
There are different Lead generation methods types of lead generation tools . These are software applications or digital platforms that
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Outbound lead generation as active customer acquisition
In contrast to inbound lead generation, companies Outbound lead generation actively approach and contact potential customers instead of waiting for
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Lead generation: The most important strategies and methods
Many companies struggle with customer Lead generation acquisition. They don’t know where to start. Should they approach people directly, distribute
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Build trust through authentic engagement
a digital world, authenticity Build trust through remains key to building trust and a strong connection with your Instagram community.
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Optimal posting frequency for visibility and engagement
The ideal time depends on your Optimal posting frequency target audience. Analyze your followers’ activity times and schedule your posts around
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The ultimate guide to the Instagram algorithm: How to increase your visibility and generate leads
The Instagram algorithm is the invisible The ultimate guide steering wheel that determines what content users see in their fe.
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Marketing for craftsmen means: measurable, digital and sustainable
Many craft businesses try individual Marketing for craftsmen measures step by step: First, they create a new website, then perhaps
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Digitally manage reviews and recommendations
Recommendations have always Digitally manage reviews been crucial in the trades – today, they happen online. Positive reviews on Google
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Acquiring new customers in the trades: 6 proven strategies for more orders
What good is the best website if no one Acquiring new customers can find it? With search engine optimization
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The biggest advantages of social recruiting in the skilled trades
While organic social media The biggest advantages content primarily ensures trust and brand loyalty, social recruiting goes one step further: Here
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Finding apprentices in the skilled trades: How digital recruiting works
The shortage of skilled Finding apprentices in workers has long been a daily occurrence in the skilled trades, and the
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3rd lever: Digitize project communication – avoid addendums and delays
Set up status workflows:Automate customer updates Digitize project communication (e.g., “Roof is on,” “Sampling planned”) directly from HubSpot – personalized
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Digital levers for construction companies in 2025: How to secure your margin despite rising construction costs
Rising construction costs and declining demand will make 2025 the toughest year for many construction companies. Anyone Digital levers for
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Lead generation: The most important strategies and methods
Many companies struggle with customer acquisition. They don’t know where to start. Should they approach people directly, distribute flyers, or