Optimal posting frequency for visibility and engagement
The ideal time depends on your target audience. Analyze your followers’ activity times and schedule your posts around those times to increase the […]
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The ultimate guide to the Instagram algorithm: How to increase your visibility and generate leads
The Instagram algorithm is the The ultimate guide invisible steering wheel that determines what content users see in their feed.
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The role of social media in customer loyalty
Social media plays a crucial role in customer retention by allowing companies to interact. Directly and personally with their target
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Why you and your company should rely on social media in 2024
In 2024 , the digital landscape continues to evolve, and social media plays a more central role than ever before. For companies, this
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Strategies for successful social media marketing
One of the most powerful techniques in social media marketing is storytelling . Stories create emotional connections and increase user engagement . Companies should strive to convey their brand message through compelling stories that
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Digitalization as a challenge and opportunity for the skilled trades
Digitalization is changing all industries – and the skilled trades are also heavily affected. Craft businesses face special challenges Digitalization as a challenge
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Social recruiting vs. traditional job advertisement – which works better in the skilled trades?
Traditional job advertisements: expensive, passive, and often ineffective 2. Social recruiting: Be visible where your future employees really are 3.
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What are the consequences of non-compliance with website accessibility requirements?
ailure to comply with WCAG 2.1 guidelines can result in serious consequences , including: Warning letters: Companies may website accessibility requirements? receive warning letters
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Create an accessible website by 2025: Why you should act now
The Accessibility Improvement Act (BFSG) comes into force on June 28, 2025, and requires many companies in Germany to adapt their
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The biggest advantages of social recruiting in the skilled trades
While organic social media content primarily ensures trust and brand loyalty, social recruiting goes one step further: Here you can reach
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Finding apprentices in the skilled trades: How digital recruiting works
The shortage of skilled workers has long been a daily occurrence in the skilled trades, and the search for apprentices
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Definition and importance of conversion rate optimization
Before we delve into strategies and techniques for increasing conversion rates , we need to understand exactly what CRO means. Conversion
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What are B2B marketing automation platforms?
B2B Marketing Automation Platforms (B2B MAPs) help companies automate, orchestrate, and analyze marketing campaigns across marketing automation platforms? multiple channels. They help
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Challenges and their solutions in mobile marketing
A key issue is data protection . In view of strict laws such as the GDPR, it is essential to
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The importance of mobile marketing for your business success
A successful mobile marketing strategy your is based on several key elements your business success, with and channel selection and