Reach: Is the number of people your Defining the Metrics content made contact with or ‘reached.’ Reach is different from impressions, which may include multiple views of your content by the same people.
Engagements: Engagement is an action a user has taken on your page or page’s content. Such as a reaction (Like, Happy, Love, Excited), click, share or comment on your content.
Creating and Sharing Content That Drives Your Strategy Defining the Metrics
Your Social Media strategy will be driven by the content your brand creates and shares with its Social Media audience.
After setting your social media goals, researching lebanon email list which social media platforms your brand will use to connect with its audience and understanding the needs of your target market, you will have a good idea of what to publish.
However, understanding what exactly engaging and effective Social Media content looks like and how to create it can seem overly complicated with the number of options available.
We have put together the below content principles to help guide your strategy from creation to implementation.
Step 1: Define Your Brand’s Content Pillars
In other words, what are the topics or themes your target audience is interested in and can be communicated through different types acquiring new customers in the trades: 6 proven strategies for more orders of content such as video, blogs, infographics, animated posts, etc.?
A useful way of defining your pillar content is understanding your audience and the different personas within your target audience. Content pillars are focus topics or themes on which your social media content should be based.
For example, let’s say you are a personal trainer your content pillars could look something like this:
- Inspirational – success stories, healthy living quotes, testimonials, simple swaps etc. content that inspires.
- Workout tutorials – displaying fax marketing videos, gifs and carousels image posts of different workouts and stretches.
- Food Focus – sharing healthy recipes and simple snack options in different media formats.
- User-Generated Content – Content of your followers implementing your workouts and recipes.
Within these pillars, you will target your different persona’s such as:
- New to fitness
- Seasoned fitness people or frequent gym goers
- New moms trying to lose baby weight
- Those trying to maintain their weight
Your content pillars and audience personas will give your content direction and make it easier to achieve your social media goals.
Step 2: Create and Structure Your Content Plan
Once you have defined your content pillars, you will use them to create a content plan.
There are many formats you can use, but the simplest is using an excel spreadsheet.
You can use your four pillars any way you choose, using the example above we created the below:
As you can see, we used the content pillars defined in Step 1 to feed our calendar layout and now we have a social media content calendar structure we can use to plan our monthly content.
Step 3: Feeding Your Content Calendar
Once you have your structured content plan, you will use the defined pillars to create content that is in line with what your users are looking for a