1. The website, your digital showcase for trainees digital recruiting works
When young people are looking for an apprenticeship, the first step is almost always the same: They Google. And what they find there digital recruiting works determines in just a few seconds whether your company is even a viable employer.
That’s why your website is the most important cornerstone of trainee recruiting . A good careers page should do more than just list a hong kong telegram datafew job titles. It must pique curiosity, build trust, and inspire interest in applying. Show what a day-to-day working life is like. Show your team. And above all: Speak the language of your target audience.
Mobile optimization is particularly important, as trainees almost exclusively use their smartphones . Long loading times or complicated navigation quickly lead to potential applicants abandoning the application. The application process itself should also be as simple as possible. A short form , a WhatsApp contact, or a one-click applicationck applications can make all the difference here. Those who create too many hurdles often lose trainees before the first contact is even made.
2. Social Media: Create proximity instead of advertising
Many companies underestimate how effective social media can be in recruiting apprentices . Yet it’s the perfect channel to provide real contact lists insights into your company in a personal, direct, and personable way. And that’s exactly what Generation Z is looking for: an employer who is authentic and backed by real people .
You don’t need to run elaborate campaigns for this. Often, simple content that showcases everyday life is enough – a short clip from the workshop, a trainee introducing their workplace, or a look behind the scenes of a project. Having your team in front of the camera not only creates credibility but also strengthens the sense of community.
Platforms like Instagram or TikTok are particularly well-suited to reaching younger audiences . However, it’s not just where you post that matters, but how : Tell stories, be personal, and stay relevant. And yes—a bit of humor is also welcome. What matters is authenticity. Because that’s exactly what ensures your business is remembered.