Do they know anything How Video Can about you? Do they How Video Can know what you do every day? How hard you work to grow your business, your vision, your values, your personality, the ethos behind why you started this business, or why you run it as you do?
Imagine this:How Video Can How Video Can
Your staff walk into the office, and the first thing they do is tune into their latest episode of CEO Diaries, Episode 99.
“Hey guys, it’s Monday 4pm and I’m just going into this board meeting. We’ve got lots to discuss, but very exciting things are on the cards.”
“Well, it’s 2am and we’ve just australia email list finished our board meeting! Wow, I’m really excited to let you know that we will be expanding into China next month. I can’t tell you more about that now, but watch this space… exciting things to come.”
“Here I am donating blood, because one of our values is giving back…”
“Here I am having lunch with someone from our call centre, because I want to be close to all members of staff…”
What you’re imagining above is what we call Vision Making: using video marketing and social media to inspire your staff and customers.
And believe me, it works.
Why Video?
We wrote a blog titled: South African the value of knowing your customer Businesses: Why are you Ignoring YouTube? which highlighted the gaps in many companies’ strategy.
As the Digital Age continues to stream into every facet of our lives – the effect of advertising is diminishing. This is a big statement to make. Let me explain.
Your customers and staff are looking for honest and authentic video content that comes from an individual instead of a company.
And, CEO, that individual, is you.
It’s not good enough to have an annual calling list company meeting where you share vision and values. It’s not good enough to inform your management of the way forward and expect them to communicate to their staff.
Your staff and customers want to follow CEOs and leaders who influence them using the ‘human’ element, and not the ‘authoritative’ element.
This message serves two purposes:
- Motivate and inspire staff
- Build relationships and loyalty with your customers
Because marketing is no longer about plastering every social media feed with posts about the company’s ethos.
It is about the people behind the company and their authenticity as leaders.
And video is the perfect medium for delivering this message.
A new kind of relationship
As the lines between digital and reality start to blur, people are differentiating less and less between digital and ‘real’ relationships, which is why marketing is centering around influencers who have a relationship with their customers.
Influencer marketing is a new science and it’s already falling apart at the seams. Influencer marketing done wrong can just be another paid advertising medium, and you could lose credibility with your audiences.
There’s nobody better to build relationships with your staff and customers than you, the CEO.
So, how are you going to reach y