Your next goal is to get them to sign on to your Interest and Desires emailer, so you can message them over long periods of time. Email addresses are great, and I suggest you grow your mailer list as much as possible. Nobody likes to receive SPAM, so be sure to only share helpful content.
This is normally a long, slow sale. Once the interest turns into desire you might possibly have a sale on your hands.
Action Interest and Desires
They have bought, downloaded, watched, signed up or added to cart. Well done!
Now to get them to come back for more.
High customer retention is something greece email list that every business wants. When you have those loyal customers that either come back to buy from you again or possibly refer other people to you, your brand awareness grows.
It is best to not share the same content that they have already seen or content on something they have possibly already bought. You of course also get your one time buyers, and for them, you also create different content.
If you use a CRM system like Zoho One, your strategy: develop comprehensive content mailers will be automated and you can also ensure that the right people see the right content.
Lapsed Customer
Like I said, retention of customers is what you want, so reactivating lapsed customers is the smart thing to do.
Here you need to take time to target the people that have stopped buying from you or don’t use your services anymore. Once you know who these customers are, you upload your email database to Facebook and then create content fax marketing specific to them, or you can send out emailers, or, if you have a high-value product or service, send them a gift to remind them about you!Now that you have created your journey map for one segment, you can do it for the other segments as well.
Good luck, and give us a shout if you need help.
I hope this was helpful when it comes to your customer journey mapping! Feel free to join our Digital Marketers Unite Facebook group for the latest tips and tricks on digital marketing.
Good luck, and give us a shout if you need help.