Once my focus shifted, I became more Just do great work and more involved with the outputs, checking and checking and checking again.
And I’m a ton happier too and can drive past fancy cars without that feeling, in fact, I feel great!
Some people say you need to remove yourself from your business, well, I’ve done the opposite – I’ve inserted myself into the day-to-day to cambodia email list ensure the team delivers on this promise. Until they are able to do so without me, I’ll make sure that I keep checking, and teaching them at the same time, passing on the learnings, giving of my self and my time.
A while ago I write a blog called the why you and your company should rely on social media in 2024 Paradox of Generocity, and I still hold by its truths. Somehow, when we give, we receive.
I started giving, to people who were in need. And I firmly believe that this played a role in the business turnaround.
It’s not something many business coaches will advise! But it works, don’t ask me how…or do ask me how over a cappuccino and cheesecake (you’re buying) – it’s a long conversation and a deep one.
So look around you – see the need, help out – even if it’s just one person or one family. If we all do that, then the world will be a better place.
And the final lesson
Lesson 10: NicheI’ve wanted to niche ever since starting Shift ONE in 2011. As anyone who’s worked for me, I was constantly asking the team, should we niche? Should we be a video agency? A thought leadership agency? A franchise-marketing agency…?
Let’s pivot! Was my favourite line for many years.
In reality, all I did was disrupt the team and germany cell number nothing changed. We kept doing the same thing we were doing from day one which was offering social and digital marketing to a broad range of customers.
Then came Covid.
The pandemic that changed the world
After an initial dip and losing all our tourism and most consumer-based clients, we levelled out and started to grow and thrive.
Sadly it wasn’t thanks to any great idea of mine!
It seems that Shift ONE has succeeded more in spite of me.
And so, after 10 years in business, everything has just clicked.
Our work is top quality, award-level (if we had time to enter any awards).
Our team is solid, growing, stable, dedicated, and skilled. We have a wonderful staff who are talented, warm, caring, and massively capable.
We are profitable and able to save for that rainy day
Ready to start innovating your brand with us?
We have amazing clients who are wonderful people and we work on amazing projects with them.
Everything isn’t perfect, but this is a very different company to what it was three years ago, five years ago, ten years ago.
Ten years ago, when I started Shift ONE from the co-working space at the Bandwidth Barn, Ferdie Bester, then from Clickmaven, told us that after 10 years, everything would click, before then everything would be pure hell.