Social media’s role has become distorted Effective Community Marketing with many brands forgetting that social media is there to create a community and a highly engaged following, not to sell, sell sell!
If it’s sales you want, then the only way is to switch on your online advertising, Facebook ads and Google ads.
And to engage with other humans in a social way.
Community marketing is the ONLY way for a brand to hop onto this conversation, and add value.
So now is the time to create a trusted community around your brand, no matter how big or small your business might be, by implementing the 5 C’s of community marketing.
1. Community Marketing Effective Community Marketing
Community Marketing focuses on how a brand engages and interacts with its audience, and can create an invaluable community from your audience and customers.
In the video below, Dylan mexico email list Kohlstadt, Founder and CEO of Shift ONE Digital and the Digital Marketing Academy will take you through next level social media and how building a community is central to your social media strategy.
2. Content Marketing
By creating content that is why data ethics is non-negotiable in the nordics relevant and impactful (READ: it doesn’t need to cost hundreds of thousands to make!), your brand will establish and maintain its audience. Like minded individuals will want to interact with your brand as well as your products if it is something that resonates within them.
Inarguably, one of the best ways to see whether your community marketing strategy is working or not is whether your brand’s community is creating content FOR you. As soon as your customers and audience start to create content with your products (such as photographs and social media posts tagging your products or brand) your content has been moved from only being made by you to being created by your fax marketing community. Not only does this increase your brand’s audience, community marketing in this form also establishes trust in your brand – after all, you’re not the one claiming your brand is fantastic- a customer is!
3. Collaborations
Gone are the days when collaborations between other brands and influencers are deemed as a low priority. Community marketing is all about engagement- your audience wants you to engage with them in addition to engaging with other brands and influencers. People are searching for connections on social media and seeing collaborations between brands gives them