There are a lot of articles on digital Top Digital Trends Blog Top Digital Trends Blog trends already written for this year, so let me start by telling you what I’m NOT going to cover: AI, IoT, VR or any other tech acronym that’s not relevant to most businesses and entrepreneurs.
If you’re a Marketing Manager, a Social Media Manager, a Business Owner and/or Entrepreneur, then this blog will help you identify a few relevant, easy-to-implement digital marketing trends that will radically change your business.
Most of these trends you will see are high in authenticity.
People want to return to a time when things were real.
Authenticity. Top Digital Trends Blog
This is the key to every trend listed here:
1. User-Generated Content
It should come as no surprise that thailand email list your customers don’t really believe what you say about your brand. They believe each other, they believe peers and bloggers. That’s why individuals get a much higher following than brands.
People believe people.
Not brands.
Glossier built a multi-million dollar protect sender reputation brand in a few short years through a UGC-led strategy. Go check out their Instagram, nearly ever.
On Instagram there are very simple calling list ways to add their posts to your story (click the little paper airplane on their post), and to your feed (get an app). Mention them and tag them in the write-up.
They will love it.
Your followers will love it.
Everyone wins.
2. Micro and Nano Influencers.
Bigger brands are fixated on using mega influencers, which is great if you are looking for reach and exposure, and if you’re not afraid of paying for it.
Enter the average Jo and her little 2,000 followers. Jo might have a smaller following but her followers are really loyal to her, and her content is high in authenticity because she hasn’t sold her soul…yet.
Here you have a wonderful mutually-beneficial arrangement where you can give her product, and she’ll post really creative content for you, at no charge. Her followers win, she gets lots of freebies, you win.
Radically change your business.
When everyone wins, then you have entered the happy triangle of the mutual value exchange – and this is what it’s all about.
You know of course that you have to pay Facebook and Instagram to promote your posts so they’re seen, right? Well, guess whose posts are seen by all their friends and followers with no promotion required?
Look at Daniel Wellington. He spent $30,000 and built a multi-million dollar brand in one year, only by using micro influencers. And now the Kardashians are wearing his watches.