In October 2024. the world of SEO and digital marketing was hit by a number of significant news and updates that could impact the strategies of advertisers and marketers around the world. From the expansion of artificial intelligence capabilities in ads and search to new tools for campaign optimization. these changes reflect the dynamic evolution of the online marketing landscape. In this article. we look at the key events and trends you should be watching to stay competitive in the rapidly changing digital marketplace.
Google expands AI insights in search to over 100 countries
Google is expanding its AI Overviews feature . which now covers more than 100 countries and includes six languages. The feature. which first launched in the US in May. Is now reaching more than one billion users per month. The new ways to display website links and integrate ads for mobile users show how Google is constantly innovating and adapting its services to the global needs of its users.
Meta announces new video and AI features
Meta has unveiled a new video card phone number library and expanded AI-powered advertising tools . further emphasizing the importance of video content on its platforms. Users currently spend 60% of their time on Facebook and Instagram watching videos. highlighting how crucial it is for Meta to tailor its advertising strategies. New features focused on partnering with creators also confirm that collaboration is becoming a central part of its approach to advertising. seeking to strengthen user engagement and increase the effectiveness of advertising campaigns.
Google’s advertising spending grows despite AI changes
According to the Tinuiti Digital Ads Benchmark Report. Google search ad spend grew 11% year-over-year in Q3 2024 . demonstrating the segment’s resilience despite changes in AI. While growth slowed from 14% in Q2. Steady click help scout is actually very similar to growth of around 3% suggests that advertisers continue to find value in search advertising. Cost-per-click (CPC) growth also moderated to 8%. Down from 12% in Q2. Shopping ad spend. growth. matching solid results from the previous quarter. This momentum shows that despite changes in ad technology. Google remains a key player in digital marketing.
Updated documentation for Core Web Vitals
The official Core Web Vitals documentation has recently been updated to include new details about the Interaction to Next Paint (INP) score. These updates provide a better understanding of how the thresholds for the INP score were chosen. Which is key to contact lists measuring user interaction and page response time. INP focuses on the time that elapses from the moment a user interacts with a page (e.g.. clicking a button). Until the visual feedback is rendered on the screen. This information is essential for web developers and marketers. Looking to optimize the user experience and improve the performance of their websites.