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Step 4: Don’t Be Afraid to Repurpose, Reuse and Recycle Content

Continually coming up with new and Be Afraid to inspirational content can be tricky so why not try reusing content from old blogs or other content forms and repurpose it into a ‘new’ useful piece of content such as a video or infographic. You can even incorporate the reusing of content into your content plan, i.e. you could reshare ‘old’ useful content on Thursdays, with a useful hashtag such as #OldieButAGoodie, as a way of keeping new followers in the loop.

Step 1: Define Your Brand’s Content Pillars Be Afraid to 

Content creation does not have to malaysia email list be overly complicated. One blog should be able to be repurposed or used to feed at least 5 social media posts. Below is an example of how to use one blog to create 5 pieces of social media content.

  1. Post 1: Would be the blog itself.
  2. Post 2: Would be an infographic based on the blog.
  3. Post 3: A short video based on the blog content.
  4. Post 4: An animated post focusing on a key take away mentioned in the blog.
  5. Post 5: A carousel post on the 5 most important points mentioned in the blog

Ready to start

When it comes to creating multiple posts from one piece of content all you need to do is break the content into bite-sized its us ownership raises concerns bits of information and create different types of creative out of it whether it be a video, animated post/ gif, carousel

Sharing user-generated content is another way of staying in touch with your audience and adds another dimension to your brand’s social media.

Another option is sharing third-party content that is useful and in line with your brand that provides your audience with value. As long as you give credit to the source and are not sharing competitor content, this is a useful tip that can save you time but still provide value to your audience.

Lastly, you can always try adding another layer of content with a content layering strategy.

Conclusion

Congratulations, you have created your Social Media strategy and are ready to start growing your business and communicating with your customers online. Once you have run your basic strategy for three months and understand your fax marketing business’s digital landscape better, you can update your strategy, add social media ads or run a campaign to get more bang for your buck.

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