5 reasons why every large e-shop should have it
Social Restart reflected news and trends from the world of social networks again this year. There was a lot of […]
lead genaretion
business growth
lead genaretion
My year 2023 in marketing
So I can finally do a yearly review on my website. For the last 3 years I’ve been doing an
lead genaretion
What is digital marketing?
The term digital marketing generally refers to the use of websites, apps, mobile devices, social media, search engines, and other
lead genaretion
What is a marketing mix? 4P 7P and how does it work?
Marketing mix is sometimes taken as a synonym for the abbreviations 4P, 5P, 7P, 8P or 4C. This is an
lead genaretion
Thailand Bali: Tips jobs and experiences
Thailand has become a magnet for digital nomads from all over the world and many people from my bubble. I
lead genaretion
Project Restart 2024: Projects crises processes and motivation
Project Restart was the first Restart where I didn’t have any role and I was able to look at the
lead genaretion
6 most famous and why have them?
Key Performance Indicators (KPIs) are quantifiable metrics that show a company’s (marketing’s) performance in strategic areas. KPIs exist for every
lead genaretion
What is it and 3 types of meaning?
A landing page is a synonym for a landing page. It is a separate page on a website with a
lead genaretion
What is branding and what are its benefits?
The growth of your business or any project depends largely on a successful branding strategy. Of course, the vast majority
lead genaretion
Cognitive bias: Examples books and research
Cognitive bias is a systematic or systemic natural error in human thinking that occurs when people process and interpret information
lead genaretion
Priming: How does it disrupt the psychology of thinking?
Priming, or the priming effect, is a cognitive bias that occurs when an individual’s exposure to a stimulus influences their
lead genaretion
Brand positioning: What it is + brand examples
Brand positioning is a marketing term that refers to the unique value that a brand provides to its customers .
lead genaretion
How do they arise and why are they so important in marketing?
What is behind the success of the biggest brands? Is it a great product? Not only that. The biggest and
lead genaretion
Erik Rudý and his persuasion strategy
Lately I’ve turned the helm away from self-development, marketing and investment books to something a little different. And I have
lead genaretion
What caught my attention?
What stuck with me the most from this year’s Brand Restart was Hanka Kloučková’s lecture on the subconscious and its