What is a marketing mix? 4P 7P and how does it work?
Marketing mix is sometimes taken as a synonym for the abbreviations 4P, 5P, 7P, 8P or 4C. This is an […]
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Digital Marketing
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Thailand Bali: Tips jobs and experiences
Thailand has become a magnet for digital nomads from all over the world and many people from my bubble. I
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Project Restart 2024: Projects crises processes and motivation
Project Restart was the first Restart where I didn’t have any role and I was able to look at the
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6 most famous and why have them?
Key Performance Indicators (KPIs) are quantifiable metrics that show a company’s (marketing’s) performance in strategic areas. KPIs exist for every
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What is it and 3 types of meaning?
A landing page is a synonym for a landing page. It is a separate page on a website with a
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What is branding and what are its benefits?
The growth of your business or any project depends largely on a successful branding strategy. Of course, the vast majority
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Cognitive bias: Examples books and research
Cognitive bias is a systematic or systemic natural error in human thinking that occurs when people process and interpret information
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Priming: How does it disrupt the psychology of thinking?
Priming, or the priming effect, is a cognitive bias that occurs when an individual’s exposure to a stimulus influences their
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Brand positioning: What it is + brand examples
Brand positioning is a marketing term that refers to the unique value that a brand provides to its customers .
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How do they arise and why are they so important in marketing?
What is behind the success of the biggest brands? Is it a great product? Not only that. The biggest and
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Erik Rudý and his persuasion strategy
Lately I’ve turned the helm away from self-development, marketing and investment books to something a little different. And I have
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What caught my attention?
What stuck with me the most from this year’s Brand Restart was Hanka Kloučková’s lecture on the subconscious and its
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The best advertising slogans that have stuck in people’s minds
I don’t remember many things well. Exceptions include numbers, dates, stories, football lineups and advertising slogans. Long before I started
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My year 2024
So here it is – the time for taking stock again. It’s great when I can read the report from
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How to prepare a company for new obligations?
The European Union is introducing new regulatory requirements for sustainability reporting, known as the EU Taxonomy. While some companies are