The key to unlocking the of The Value of ustomer loyalty the pot of gold all the of businesses hunt after every day is in really understand them. Not just wanting their sweatypalmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and.
So, I’m asking a question that might make you squirm a little in your seat, but I’m asking it nonetheless: Aside from the standard ‘Were you satisfied with our service?’ questionnaire, have you asked your customer base:
a) who they are,
b) how they feel about you,
c) what they feel about being your customer, and
d) how willing they are to recommend you to others?
We’ve been led to believe that a survey canada email list is simply a way to find out public interest or general feedback about our businesses.
But the buck doesn’t stop there. Customer surveys are an essential part of securing and maintaining your client base. How are you to know whether your product or service really meets your customers’ needs? How do you know whether your customers are truly satisfied with the services you provide?
Creating a good client survey is as much a science as it is an art. Here’s why…
1 – Good surveys take time The Value of
Nothing good ever happened at the drop of a hat.
It’s no different when it comes to client research. You should spend twice as long researching and compiling your survey than strategies for successful social media marketing the time it would take to conduct it. The perfect question can often take hours of fleshing out, considering every possible version you could use.
Test your survey on a sample group before conducting the real thing. Trust me: all that time you take crafting the perfect survey will result in invaluable responses that will benefit your business and, more importantly, your customers.
2 – Good surveys take effort
Asking a couple of questions hardly seems worth the trouble. I mean, your customers have stuck with you, right?
Don’t be naive: people are always looking out for the next best thing. They won’t stick around forever if they find better products and better services for a better price.
Changes you make to your offering based on honest responses to a well-crafted survey could be the catalyst that turns a seasonal germany cell number client into a lifetime client. But do it wrong or too quickly and you’ve wasted time, resources and not to mention precious users from your client sample base. Good surveys take a heck of a lot of effort.
What kind of questions will you ask?
As Obi-Wan might say, “these are not the answers you are looking for.” Deciding on the type of questions to ask in your survey is deceptively simple. Only the right questions will get you the right answers.
How about open-ended questions? Multiple choice? Essay type questions? Or maybe yes / no type questions would be better? Or perhaps a scaled / rating style?
If you choose the wrong kind of question structure and your findings are unclear, you might need to start your survey all over again. And you can’t bug your client base with another survey. As you can see, simply choosing the right question style requires a lot of thought.