Even if killer Unleash your content creates a buzz on its own, it is not enough for potential customers to decide to buy. Especially in the case of B2B, potential customers check vendors and products from various angles.
For example, a recent survey found that 72% of
B2B buyers said they are more likely to buy from a socially responsible company. Content that will increase trust today could be SDGs, compliance policies, or even historical performance data and ratings on review sites.
Especially for small and medium-sized businesses, if this kind of content is not planned from the beginning, its creation tends to be put off. By having a content map, you can consider the placement of content in a way that will maximize its overall power.
Increase your conversion rates
If the right content is in the right place, potential customers will not abandon the page and will reach the landing page or inquiry page. Also, many potential customers will hesitate after reaching the inquiry page or landing america phone number list page, but if content that rekindles their desire to purchase is placed there, the hurdle to making an inquiry will be lowered.Placing killer content in the right place based on the content map will help increase your conversion rate.
Increase your content marketing ROI
Map the topics of your current, existing content onto a content map.
When you compare your optimal posting frequency for visibility and engagement results, you may notice that there are too many topics, or that there are clearly missing topics. On the other hand, there should be about 10% of killer content.
By organizing your existing content with
a content map! you can! avoid b2c fax creating ! unnecessary content! create! prioritized content! and optimize content placement by arranging and leveraging your killer content topics, thus improving your ROI.