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Lenny Rachitsky Lenny’s Newsletter makes $150,000 at least. And that’s the minimum implied figure as Substack doesn’t disclose the number of followers of its most followed newsletter. So, considering this factor, its income range would be somewhere around $150,000 – $14,999,850. And that’s massive, right? This range truly showcases the earning potential of a newsletter.
But usually, newsletters are distributed through emails. Which, in my opinion, does more harm than good. It’s because emails have an open rate of just 21.33%, which isn’t an encouraging number, especially if you’ve just started out with your newsletter and are building your audience.
But, email is not the only option. There’s a medium that has more than 4X the open rate of emails?
Yes, I am talking about WhatsApp. With a 98% open rate, WhatsApp is a medium on which I feel every newsletter should be on.
What Is a WhatsApp Newsletter
WhatsApp newsletter is a the role of social media in customer loyalty
bulk message that you can send to your subscribers to promote and share information about your products and services. These are similar to email newsletters with the only difference being that they are sent via WhatsApp to the subscribers who have opted-in to receive them.The purpose of a newsletter is to engage with your audience and build trust. But what if your audience doesn’t even open them? Yes, as discussed earlier, that’s exactly what happens with Emails that have a disappointing open rate of only 21.33%.
On the other side, WhatsApp boasts an impressive open rate of 98% (that’s almost 4X of the email). So, clearly, WhatsApp wins this battle single handedly. So, next time when you send your newsletter, decide if you want to go to a medium with a 21% open rate or a 98% open rate.
Reach as Many People as Possible
As someone who owns a newsletter, fax lead
I am sure the primary goal is to reach as many people as possible. So, wouldn’t it make sense to choose a medium that has the best reach? When it comes to user penetration, WhatsApp triumphs here too. With over 2.8 billion users worldwide, WhatsApp gives you the best reach for your newsletters.
But, it’s important to note that WhatsApp is not equally popular in all corners of the world. To check the total WhatsApp users in your region, have a look here.
WhatsApp is mainly used for casual communication which makes the medium much more personal than emails. Businesses can take advantage of this via WhatsApp newsletters to create a stronger emotional bond with their customers. This bond can help businesses influence consumers’ buying behaviour.